Knowledge is power
Media Marketing - Interview
At We Connect Data (WCD), we develop our own SaaS tools for data- and AI-driven market research, branded DataScouts. Our aim is to give companies an accurate snapshot of what is happening in their market. We provide companies with an automatically generated picture of what is happening in their market. DataScouts gathers information about the competition, emerging technologies, academic publications, patents and centralised all information that is important for that specific sector or industry. In short, we enhance the old trade of market research by leveraging automated data collection and artificial intelligence. We want to make DataScouts' users the best informed Ecosystem Builders in the world thanks to a unique blend of data, artificial intelligence and human expertise.
Access to accurate information is essential for business decisions of strategic importance, such as acquisitions or innovations that can lead to a stronger position or higher impact. We ofter refer to Ecosystem Intelligence as we cater for cluster organisations that bring together companies around a shared mission. They engage in community building and matchmaking to achieve ambitious goals together with partners.
One of the challenges today in market research is finding experienced analysts who understand the use case at hand and are able to think along on a strategic level, are able to use innovative tools to map and monitor the market and Today's analyst are holistic and strategic thinkers with high data affinity who can proverbially find the needle in the (data) haystack. As Market Researchers, AI helps us to collect and cleanse data, to provide order to the vast amount of information in order for us to read, analyse and capture signals and trends as early as possible.. AI helps us unleash our human creativity and expertise to cope with the overload of available information.
This interview was originally published by Media Marketing and can be read fully here.
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